About Us

Feeling like you’re working your guts out, but your bank account doesn’t show it?
You’re not alone.

At Lucrature, we help you turn hard work into real cash flow using proven, no-nonsense strategies that fit your trade business.
- I know you've heard it all before... Too many consultants and coaches promise the moon and leave you empty-handed.
- That's why we give you a free trial to prove our worth—no strings attached.

My Story:
Years ago, I watched my dad work himself to the bone running his plastering business.
He was great at what he did, but after years of late nights, weekend jobs, and missed family dinners, he still didn’t have the profit to show for it.

That hit me hard.

I knew there had to be a better way. Seeing him struggle sparked a fire in me to help other tradies avoid the same pain.
I made it my mission to figure out how to transform hard work into real, bankable profit.

The big "aha" moment came when I was consulting overseas in Japan. We were knee-deep in spreadsheets, trying to optimize processes, when it struck me:
The problem wasn’t just about getting more sales or cutting costs.

It was about having a simple, actionable framework that even the busiest business owner could use.

That’s when I developed the Profit Growth Framework™.
It’s helped over 638 businesses—from electricians to cleaners—bank an extra $71M in profit without working harder.

Our framework is built on real-world experience and over 62,000 hours of research.
We don’t do fluff or jargon.
- Just practical strategies that put more money in your pocket.

Take Derek, a drainlayer who was working 60-hour weeks and still felt like he was running on empty. After working with us, he cut his hours back while doubling his profit in just 12 weeks.

We get it—you’ve heard it all before from consultants who promise the world but don’t deliver.
That’s why we’re different. We’ve been in your boots, on the job site, sweating it out.
- We don’t just understand the numbers; we understand the grind.

That’s why we start with a no-commitment "Show Me the Money Session".
If we can’t show you where you’re leaving cash on the table, you walk away with a clear action plan—no strings attached.

Ready to finally see the cash you’ve been working so hard for?
Book a free 30-minute Show Me the Money Session today. No hard sell, just straight-up advice on how to bank more profit in less time.

Show Me the Money!